Lanzamiento e-commerce plazaVea
Nos encargaron una campaña 360º para reforzar las ventas del canal de e-commerce de plazaVea y lo sencillo que es comprar a través de su web.
Spot Madre
Cliente: plazaVea
Agencia: Tribeca_Antartyca
Director Creativo: Ludwig Zarzuela
Director de Arte: Magno Bolivar
Diseño: Ana Lú Huaman, Fipi Laez
Realizadora: Espíritu
Key visual
Se realizaron dos KV distintos, uno para tiendas (impreso) y otro para digital
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/5b77be9f-9a8c-4f75-9a49-1ba969110983_rw_1920.png?h=ecf34e63cdcb5e2d191233eda5daf8df)
Arte para tiendas
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/17236451-d574-4777-8f82-dd3860f1ace2_rw_1920.png?h=98e91c913d60ba851a4a4177b2a7bcf9)
Arte para redes
Spot motivos
Se realizaron tres motivos adicionales al spot madre
Spot Digital - Motivo Carnes
Spot Digital - Motivo Huevos
Spot Digital - Motivo Manzanas
Vía pública
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/f4f7224a-024b-480b-a7c8-a8061320c20a_rw_1920.png?h=868d9b171a00324c15bb0fa756b5e41e)
Branding - Drivers
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/264de91f-76e5-4da8-a79a-0d02158c5f96_rw_1920.png?h=86dcc4b54741c7f9dd9e1ffc55135655)
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/0bf2b138-0562-4641-8408-2cf5e23956ac_rw_1920.png?h=d75ac5b60089dc1e59343de04f2115d9)
Panel del Sur
Publicaciones en rrss
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/6034cfe0-62f4-4a4a-935b-c5327084ba0b_rw_1920.png?h=c1f52f64517c66ca350fbbcd925b8369)
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/2e0e467a-9d9b-441d-88f3-5fc41157930c_rw_1920.png?h=86fd4796b0804b2970ac4de3960e1219)
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/399758c2-3ebe-44ed-8c89-d6c600df8c72_rw_1920.png?h=72629aa49be3e05bda14c35463f5fed1)