![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/66d57241-00f2-4429-a7f1-a90a14729965_rw_1920.png?h=8e1b0e453ede2791db3c3864ec98e2dd)
Nuevo Cross Up! Campaña de Lanzamiento
Agency: Havas Worldwide Perú
DC: Ludwig Zarzuela
DA: Magno Bolivar
Copywriter: Waldir Marquez
Designer: Cristian Ramos
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/a49c6329-6bd7-48ae-abe9-55c6a27f4d70_rw_1920.png?h=19d87cc4d63713d391f2cb5112f059e8)
Retoque final
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/4f645778-9889-4afd-af62-fdcc4ee09c14_rw_3840.jpg?h=f969c08ccd714b49a6167b2325e620f7)
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/4bf3c627-529f-4718-b29c-7ffad8dada06_rw_1920.jpg?h=190cccee424daa8f9db1faae0e12afcf)
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/14c32e55-3c5a-4d26-9e1a-7040b7fcd6a6_rw_3840.jpg?h=82cde0eea7e0ebbd0a44a52cba7769b8)
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/9fcc3f10-658a-4a43-9af2-a3eab20d8312_rw_3840.jpg?h=7d152982d4db0df48b1d701af39a0b99)
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/0308f91a-1617-410a-b556-ef951c0de110_rw_3840.jpg?h=432db10976f5df794a8071607acd9e42)
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/e43f98e6-bd43-4e5c-b9fc-35b7ad75d660_rw_3840.jpg?h=ec31506caf78856194cbbdb0bc60fbad)
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/635f0fb2-a436-4b9a-99da-a3b03abc690c_rw_1920.jpg?h=1117c33da615bf823103cc8055469e9b)
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/46f0b992-1027-4ac3-b9a5-fa3135a49ede_rw_3840.jpg?h=90d0482e0f3937371605274c6247052c)
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/82311bed-5bdc-4a98-98ad-a1381a00e364_rw_3840.jpg?h=9d4c254465d487876dbf5952f49ccd0f)
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/dfb083e0-a6df-4579-b8af-15088c73edd8_rw_3840.jpg?h=b9425f82fdce135b37944b4b40a224fe)
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/b19c56fd-48f0-4666-a150-6af3f781bf93_rw_3840.jpg?h=629262f3371e1a60a91475052cf9132d)
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/2a8ab3fd-fa8a-45fe-8ce3-64f05e6a90c9_rw_3840.jpg?h=9ed43424937e4bf12d61dfc6a72ec5a8)
"Un auto seguro debe ir acompañado de elementos que reflejen tranquilidad"
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/500e9b6d-2357-48d4-9ab9-9a835536ee5a_rw_1920.png?h=3e9594b16b115ffc2aa6dbadf24b4641)
Pieza madre de campaña
Prensa, pop y atl
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/326900f0-ba7a-463c-bd30-1e8409620fbe_rw_1200.jpg?h=d2bc01e1564ca09dfb6f8d1bad878ac8)
Mural Cineplanet
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/e692f5e5-2b93-479a-8dc5-45a227afddcc_rw_1920.png?h=ee54a71f81257c4d302ecf8dd4a7fe31)
Plumas CC Plaza Norte
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/b0bb8649-af05-4ecf-91f2-1a9806f84e04_rw_1200.jpg?h=de984ada7a2fb9ca6d76bdd3d81d1520)
Aviso de prensa
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/ff135e17-3d4c-4afe-b4b3-ac13dfd43cf3_rw_600.png?h=6367c6adf9194bd8710c92b959471b2a)
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/191dde92-da9f-4aee-af56-b73ffa563c0e_rw_1200.png?h=8a55c9edb05f1ae94c12bf6301061c5c)
Rampa San Miguel / Plumas Real Plaza
Pantallas led
Digital y rrss
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/aa4e5052-574c-49f7-980e-fe26c35b737e_rw_1200.jpg?h=b088209af2bdca8ad32eb52e4b543d49)
Landing y mailing
![](https://cdn.myportfolio.com/8133d011a317d3a13b6b18b711a67a62/c09e9365-ca8d-45d2-ae37-c506001469ae_rw_1920.png?h=dde817e4556e2dc528ebf93c7e2c0047)